Manager, Global Digital Copy - Converse

Company: DFL
Location: Boston
Posted on: June 1, 2025

Job Description:

This position is based out of Converse WHQ in Boston, MA, USA.ABOUT OUR TEAMThe Global Digital Content & Design team at Converse creates strategic and distinct digital experiences to inspire our audience. We're powered by the people and style of our communities. We're energized by our innovation and purpose. And we're constantly searching for the stories behind our products. Check out Converse.com---see all that creative? Our team designs that. Our team is made up of four different functions that work together: Creative Operations, Digital Content, Digital Design and Copy. Together, we strive to create content that exemplifies our Brand Mission, Values, and Purpose (aka, our MVP). We develop content and storytelling that supports our digital direct commerce & wholesale ecosystem. We're talking everything from Converse.com, our B2B site, email campaigns, paid social, and much more. Specifically, your role will be focused in the Copy and Design function. As a team, we move our business goals forward through compelling brand stories, seasonal commercial stories and custom "Converse By You" content across our digital channels-all over the world.WHO WE ARE LOOKING FORWe're seeking a Manager for the Copy function - someone who is a natural, collaborative leader who has experience giving direction to a team of writers to create compelling storytelling and effective copy. Your role will be responsible for bringing to life the Converse brand voice across the digital ecosystem starting at sell-in, wholesale, direct-to-consumer product & feature/benefit copy.This candidate should have a passion for the brand, an unbending rigor for creating high-quality work. Someone who is driven, strategic, thinks critically, is accountable, empathetic, resourceful, takes initiative and has great interpersonal skills.It is crucial for this role to have strong relationships with the immediate functions on your wider team (Operations & Production, Design, Copywriting, & Content creation) as well as our cross-functional partners; primarily our Geography (North America & Western Europe) e-commerce and Brand Creative teams as well as our Global Experience Strategy and Global Brand teams.WHAT YOU WILL WORK ONWorking under the direction of the Director, Global Digital Design and Copy, you will lead a team focused on execution of our Global and Geography specific e-commerce needs (focusing on, but not limited to, converse.com experiences and performance marketing (email, SMS and paid media).In this role, you will manage a team of Senior and Junior full-time and freelance Copywriters. Your team will be responsible for embedding yourself in the goals of our strategy teams to fully comprehend and execute their briefs. The goal for you in this role is to help anticipate and offer up solutions to the Geo & Global e-commerce teams to help grow and drive their business.

• You and your team will execute converse.com experiences, email and paid media
• You will have strong communication skills and be expected to clearly articulate and pitch your work to internal teams and senior leadership
• You will work with Project Managers and Experience Strategists to execute high-quality work while meeting deadlines
• You will be willing to take risks to determine the balance between exceptional creative and relevant business needsWHO YOU WILL WORK WITHAs Manager of Global Digital Copy, you will work with our team of Copywriters, Designers, Operations Managers, UX, and Experience Strategists. You will partner closely with teams across the Geography & Digital Organization deliver content that supports Converse Geo & Marketplace business goals. This role reports to the Director, Global Digital Design and Copy.WHAT YOU WILL BRING
  • Bachelor's degree in writing, Communications, Journalism or related field
  • 6+ years' experience in writing experience for large retail e-commerce or key digital agency experience specific to the streetwear footwear/apparel industry.
  • Management experience of 3+ people
  • Skills with Figma and Adobe Suite
  • Expert command of the English language (including spelling, grammar, punctuation)
  • A genuine passion for digital creative with a strong knowledge of digital commerce, performance marketing (email, paid social and other media) A/B testing, designing for different and multiple target audiences, and social media platforms
  • UX Strong knowledge of UX/UI (does not need to be at expert level as you will not be leading UX work)
  • Able to manage multiple and competing work priorities, demands and changes
  • Familiarity with project tracking tools such as Asana or Trello
  • Deep connection to streetwear culture and trend
  • Understanding of current digital content & design trends for e-commerce
  • Any other writing experience is valued. Must show fully comprehensive portfolio.
  • Creative, bold and digitally savvy
  • Ability to work out of Converse WHQ in Boston, MA, USA 4 days/week.We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the .It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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Keywords: DFL, Methuen , Manager, Global Digital Copy - Converse, Executive , Boston, Massachusetts