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Director of Marketing

Company: kSARIA Corporation
Location: Methuen
Posted on: February 18, 2021

Job Description:

Methuen, MADescription:
As a recipient of the Raytheon Integrated Defense Systems 5 Star Supplier Excellence Award and a winner of Lockheed Martin's top performing supplier, kSARIA Corporation is an industry leading manufacturer and installer of mission critical interconnect solutions. We offer unmatched advantages for all aspects of Mil/Aero connectivity solutions from cable assembly design, fabrication, and installation to logistics management. Position Overview:The Director of Marketing will report directly to the VP of Business Development. This position is currently located in Methuen MA and will be moving to a Hudson, NH location in May. The successful candidate will play the key role in developing our marketing strategy and maintaining and improving brand recognition and sales lead generation for kSARIA Corporation and its subsidiaries. The candidate should be very comfortable as a doer on day-to-day tactical initiatives and strategic plans as we continue to scale up. The Director of Marketing should be experienced in all aspects of managing print advertising, digital advertising, web sites, and tradeshows. Focus will be on promotional efforts to expand market share including digital and traditional media platforms. This role demands proven strategic marketing management skills, a high level of professionalism, and a willingness to collaborate closely with key stakeholders to achieve our strategic growth objectives..

--- Create, develop and schedule digital and traditional marketing campaigns (media planning across multiple platforms and divisions)--- Prepare print advertising and collateral in support of sales--- Prepare and place digital advertisements--- Website development, maintenance, SEO and optimization--- Monitor visibility and track analytics (Google Analytics, Google Search Console, etc.)--- Manage the Google Ads campaigns (In conjunction with WordStream)--- Manage the company marketing and sales software (HubSpot)--- Prepare and schedule email campaigns via the HubSpot CRM--- Plan and support tradeshow efforts--- General presentation and graphic support for all divisions--- Budget and track expendituresSkills and Abilities--- Bachelor's degree in marketing, communications, business, or a related field--- 5+ years of sales and marketing experience--- Excellent communication skills, verbal and written, with the ability to clearly communicate ideas and work with sales teams across multiple divisions--- Thorough knowledge of demand generation strategy and execution.--- Thorough knowledge and comfort of marketing analytics and data and interpreting insights from that data--- Self-starter and hands-on approach is required with exceptionally strong multi-tasking skills--- Strong interpersonal skills with the ability to work in a collaborative team environment--- Mil-aero experience is a huge plusSoftware Skills & Knowledge:--- Adobe Suite: Photoshop InDesign Acrobat Pro DC Illustrator is a plus Premier is a plus--- Microsoft office:--- WordPress--- HubSpot's Customer Relationship Management (CRM) (or similar)--- WordStream/Google AdskSARIA offer its employees a comprehensive benefits package including:--- Health, dental and vision insurance--- Voluntary Plans--- Company paid life and disability insurance--- Paid time off--- 401(k) retirement plan kSARIA is an Equal Opportunity Employer/Disabilities/Veterans PI130385080

Keywords: kSARIA Corporation, Methuen , Director of Marketing, Executive , Methuen, Massachusetts

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